Walmart has been forced to apologize after a customer in one of their stores found a back-to-school sign set up in a very disturbing place. The customer tweeted a photo of Walmart’s “own the school year like a hero” promotion hung over the superstore’s firearms display.
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“What’s seen in this photograph would never be acceptable in our stores,” Walmart spokesperson Charles Crowson said in a statement, per The Washington Post. “We regret this situation and are looking into how it could have happened,” Crowson added.
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The gun case sign isn’t the first controversy Walmart has found themselves in the middle of due to an insensitive display. A Walmart in Panama City Beach, Fla. received tremendous backlash after stacking cases of soda to look like New York City’s World Trade Center last year.